Blog
Notes on SEO, in operator detail. Marketing, technical SEO, semantic search, and the AI shift. Written for people doing the work, not just talking about it.
SEO
Reflections from Chiang Mai SEO Conference 2025 + Link Building Mastery
What I took away from CMSEO 2025: operator-grade insights on link building, topical authority, and where SEO is heading next.
November 18, 2025
SEO News
The Book Is Out: Technical SEO, Are You Even an SEO if You Don't Check Server Logs?
My new book on technical SEO is live on Amazon. A practical, contrarian take on what real technical SEO looks like in 2026.
July 24, 2025
SEO News
Featured in 'Advanced SEO Tips 2025'
I joined a roster of SEO professionals to co-author Advanced SEO Tips 2025. Strategies, myths busted, and what's next for search.
February 18, 2025
SEO
The Billionaire's Guide to SEO: How Jeff Bezos Wins in Google Rankings
What we can learn from Amazon's relentless SEO machine and how it applies to founders running smaller operations.
January 21, 2025
SEO
SEO Specialist Phuket: Bart Magera
Working as an SEO specialist out of Phuket: the local market, regional SEO context, and how I serve clients globally from here.
December 21, 2024
SEO News
Chiang Mai SEO Conference 2023: SEO Professionals Unite
Recap of CMSEO 2023, the people I learned from, and the topical authority frameworks that started to dominate the conversation.
December 21, 2024